I write long-form, deep-dive threads and newsletters about thinkers and their PKM approaches. In the beginning, it was a task I gave myself: write the threads, get them published, done.
But it doesn't need to be.
Publishing can be the starting point. A comment lands. A reply opens a thread I had not considered. Happens more than I expected once I stopped treating the post as done.
Here is what I actually do:
Set a hard shipping target. I post at least four times a week. The goal is not growth. It is getting into the discipline of shipping.
Pull one unpolished note from the vault each evening. A raw quote. A half-baked connection. It does not need to be ready. I start from there, the format figures itself out. It could be a thread, newsletter, one-liner.
Monitor the responses actively. Some posts go nowhere. Some turn into a conversation that pulls me deeper into a topic I had only scratched. I follow those threads.
Shipping rough material generates feedback I could not have manufactured privately. That is the point.
I have been thinking about something Austin Kleon wrote. The idea that work should be a process, not a product.
I kept my best ideas for months. Waiting for them to be perfect. They never were. Public feedback on rough ideas is what actually makes them better.
Just another coffee thought from Gav.
